Instagram introduce l’adesivo “CompraKM0” per aumentare la visibilità delle aziende, ecco come sfruttarlo.

Durante la crisi da COVID-19 le aziende stanno affrontando sfide enormi, e supportarle risulta fondamentale per il benessere degli imprenditori, delle nostre comunità e dell’economia.

A proposito di ciò, Facebook ha lanciato una nuova serie di funzionalità a supporto delle PMI (Piccole Medie Imprese) interessate da COVID-19, tra cui l’adesivo “Compra a Km 0” per Instagram e un aggiornamento a Messenger per semplificare la risposta diretta.

In molti avranno visto che nelle ultime ore è apparso su instagram il nuovo adesivo “Compra a km 0”, che consente agli utenti, anche di mostrare tre delle immagini, in miniatura, del profilo dell’azienda che scelgono di menzionare all’interno della loro storia. (se ancora non ti spunta nel profilo, aggiorna l’applicazione nell’app store)

Questo potrebbe essere uno strumento estremamente vantaggioso per aiutare le imprese a raggiungere nuovi clienti e a rimanere connesse con le persone che utilizzano già i loro servizi.

Tutte le storie con all’interno questo adesivo, vengono raggruppate in una storia Instagram condivisa, all’inizio della barra dove sono visibili tutte le storie dei propri seguiti, in modo da offrire maggiore notorietà.


𝗦𝗲 𝗴𝗲𝘀𝘁𝗶𝘀𝗰𝗶 𝘂𝗻𝗮 𝗽𝗶𝗰𝗰𝗼𝗹𝗮 𝗶𝗺𝗽𝗿𝗲𝘀𝗮, 𝗱𝗼𝘃𝗿𝗲𝘀𝘁𝗶 𝘀𝗳𝗿𝘂𝘁𝘁𝗮𝗿𝗲 𝗹’𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗮’ 𝗰𝗵𝗲 𝗼𝗳𝗳𝗿𝗲 𝗶𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗶𝗻 𝗾𝘂𝗲𝘀𝘁𝗼 𝗽𝗲𝗿𝗶𝗼𝗱𝗼, 𝗱𝗲𝗱𝗶𝗰𝗮𝗻𝗱𝗼𝘁𝗶 𝘀𝗶𝗮 𝗮𝗶 𝗰𝗼𝗻𝘁𝗲𝗻𝘂𝘁𝗶 𝗱𝗮 𝗰𝗼𝗻𝗱𝗶𝘃𝗶𝗱𝗲𝗿𝗲 𝘀𝘂𝗹 𝘁𝘂𝗼 𝗽𝗿𝗼𝗳𝗶𝗹𝗼, 𝗶𝗻 𝗺𝗼𝗱𝗼 𝗱𝗮 𝗮𝘃𝗲𝗿𝗲 𝘂𝗻 𝗽𝗿𝗶𝗺𝗼 𝗶𝗺𝗽𝗮𝘁𝘁𝗼 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗼 𝗻𝗲𝗶 𝗰𝗼𝗻𝗳𝗿𝗼𝗻𝘁𝗶 𝗱𝗲𝗹 𝗽𝗼𝘀𝘀𝗶𝗯𝗶𝗹𝗲 𝗰𝗹𝗶𝗲𝗻𝘁𝗲, 𝗰𝗵𝗲 𝘁𝗶 𝘃𝗲𝗱𝗿𝗮’ 𝗻𝗲𝗹𝗹𝗲 𝘀𝘁𝗼𝗿𝗶𝗲 𝗴𝗿𝗮𝘇𝗶𝗲 𝗮𝗹𝗹’𝗮𝗻𝘁𝗲𝗽𝗿𝗶𝗺𝗮 𝗮 𝘁𝗿𝗲 𝗳𝗿𝗮𝗺𝗲, 𝗺𝗮 𝗽𝗲𝗻𝘀𝗮 𝗮𝗻𝗰𝗵𝗲 𝗰𝗼𝗻 𝗰𝗵𝗶 𝗽𝗼𝘁𝗿𝗲𝘀𝘁𝗶 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝗿𝗲 𝗽𝗲𝗿 𝗳𝗮𝗿 𝗰𝗼𝗻𝗱𝗶𝘃𝗶𝗱𝗲𝗿𝗲 𝗶𝗹 𝗻𝘂𝗼𝘃𝗼 𝗮𝗱𝗲𝘀𝗶𝘃𝗼, 𝗰𝗵𝗲 𝘀𝗶 𝘁𝗿𝗮𝘁𝘁𝗶 𝗱𝗶 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿, 𝗮𝗺𝗶𝗰𝗶, 𝗶 𝘁𝘂𝗼𝗶 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀, 𝗲𝗰𝗰. 𝗖’𝗲’ 𝘂𝗻 𝗴𝗿𝗼𝘀𝘀𝗼 𝗽𝗼𝘁𝗲𝗻𝘇𝗶𝗮𝗹𝗲 𝗱𝗶 𝗽𝗿𝗼𝗺𝗼𝘇𝗶𝗼𝗻𝗲 𝗶𝗻 𝗾𝘂𝗲𝘀𝘁𝗼 𝗮𝗱𝗲𝘀𝗶𝘃𝗼.

Su Facebook, per contribuire a migliorare la scoperta di piccole e medie imprese, invece viene utilizzato l’ hashtag #𝐜𝐨𝐦𝐩𝐫𝐚𝐤𝐦𝟎.


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