MA CHE COS’E’ IL “MARKETING”?

Spesso mi viene fatta questa domanda:

“Giosuè, ma cos’è secondo te il “marketing?”

Beh, l’argomento è così vasto che non basterebbe un articolo per esporre tutto ciò che riguarda questo vastissimo mondo.

E’ il processo di gestione attraverso il quale beni e servizi passano dall’idea al cliente. Comprende il coordinamento di quattro elementi chiamati le 4 P del marketing:

(1) Identificazione, selezione e sviluppo di un Prodotto.

(2) Determinazione del suo Prezzo,

(3) Selezione di un canale di distribuzione per raggiungere la sede (Posto) del cliente, e

(4) Sviluppo e attuazione di una strategia Promozionale.

Ad esempio, i nuovi prodotti Apple sono sviluppati per includere applicazioni e sistemi migliorati, sono impostati a prezzi diversi a seconda della capacità che il cliente desidera e vengono venduti in luoghi in cui vengono venduti altri prodotti Apple.

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